Session “Event Marketing as an Effective Tool to Increase the Competitive Advantage of the Region” attracted increased attention of the participants of the III Europe+Asia Event Forum. Speakers told about their regions with glowing eyes, not complying with their time limit.
Mr Sergey Tushin, Deputy Head of the Administration of Yekaterinburg for Organisation of Significant Nationwide and International Events, enthusiastically told how the work on the event industry development was built up in the region. This, not the largest, city of the country has 94 venues for holding events, including 10 congress hotels and 39 hotels with congress venues. It is Yekaterinburg that hosted the SCO and BRIC summits in 2009, and Russia - EU summit and Russia – Kazakhstan Forum in 2013, and, in general, 15 major events and about 400 medium-sized events (up to 600 participants). This year the old Urals city is hosting the World Programming Contest (for the first time in Russia it was held in St. Petersburg in 2013 in gratitude for the fact that programmers of St. Petersburg NRI ITMO has repeatedly become the world champions). Moreover, Yekaterinburg participated in the competition to host EXPO 2020, outran such a city as São Paulo and lost to Dubai at the final stage. Meanwhile , Yekaterinburg citizens planned to build the Expo Park on 555 ha to participate in this large-scale event ( 140 most modern pavilions , 2 million square meters of dwelling, including rental housing, where exhibitors coming for lengthy exhibitions could live).
Ms Svetlana Kogan, Deputy Chairwoman of the Investment Committee, told about the St. Petersburg investment policy strategy.
Mr Sergey Voronkov, Chief Executive Officer of ExpoForum International LLC, told the audience that development of clusters helped the exhibition industry representatives to use their venues more efficiently, to conduct major business events with the support of certain industries. For example, well-known international exhibition Neva had been held with active participation of the shipbuilding cluster. He also announced the creation of a cluster of enterprises and organisations engaged in exhibition and congress activities that would enable to build up the work in the northern capital in a more efficient way. Having recalled that St. Petersburg was the only city in Russia, which had a simplified visa regime for tourists coming on cruise liners, Mr Voronkov said that the Duma was considering the question of granting the same rights to transit passengers arriving to Russia with business missions for several days. If such a law is adopted, the exhibition and congress activities will receive a new impetus to development.
13 speakers took the floor during two meetings of the session. In addition to those who have already been mentioned are Mr Mikhail Davydov, First Deputy CEO, Perm Fair Exhibition Centre, Mr Yusup Umavov, Minister of Trade and Investment, Republic of Dagestan, Mr Vladimir Avdeyev, Chief Executive Officer, ANO Strategic Partnership “North-West", Ms Albina Kildigulova, Chief Executive Officer, LLC Bashkir Exhibition Company, Mr Gennadiy Malysh, Director of EXPO EVENT HALL (Voronezh), Ms Natalia Solomko, Chief Executive Officer, Sakhalin International Expocentre, Ms Svetlana Pliyeva, Chief Executive Officer, LLC MAKO (Moscow), Ms Irina Kanash, Chairwoman of the Economic Development Committee, Murmansk Administration, Ms Ksenia Rudakova, Head of Advertising and Exhibition Activities Department, Agency for Regional Development of the Kaluga Region, and a guest from Kazakhstan Ms Rosa Kabzoldayeva, Head of the Directorate of Own Projects, LLP «Korme-Expo (Astana). Both meetings were moderated by Mr Igor Bychkov, Chief Executive Officer, Cooperation Centre for Preparation and Implementation of Interregional, Near-Border and International Programmes (Yekaterinburg).