January 24, 2014, finals of the specialised competition for young meetings industry professionals Event TALENTS was held at the 3rd Europe+Asia Event Forum. The basic idea of the Event TALENTS competition is to set up a communication platform to unite young and talented professionals working in the meetings and business travel industry.
Five of the contestants delivered presentations on the subject 'Tools for efficient event organisation: innovative approaches and creative solutions.' All presentations were made in the PechaKucha format where 20 presentation slides are shown with time limit of 20 seconds each. It should be noted that all contestants have managed to accomplish the task assigned and demonstrated a true professional look and creative approach to business event management.
Participation in the competition being organised in several steps during 2013 was represented by not only young professionals from St. Petersburg, but also the winner of the elimination round in Novosibirsk. As a result, Alexandra Shchedrina, a student at Novosibirsk State Technical University presented the most original approach to event management to the jury and took the first place in the category 'The most "out of the box" project.'
Alexandra shared the top of the podium with Artem Machulsky, a 24-years-old executive director at Golden Garden Boutique Hotel, who told the audience about the Forum 'Journey to the New St. Petersburg,' a project already implemented in 2013. This project was carried out at a really high level and was praised by the professional community in the hospitality industry.
Albina Kashapova, a student of the International Academy of Quality and Marketing was second with her presentation of the project 'St. Petersburg International Forum of Ideas and Projects.’ The recognition gift for representatives of the Baltic Academy for Tourism and Entrepreneurship is of further note, as they presented a creative approach to the organisation of the Hermitage Cats project; each participant of the duo presentation won the right to do practical training in St. Petersburg Tourist Information Centre.
Such a high award for talented young professionals was given by the jury composed of leading experts from specialised industry educational institutions of St. Petersburg, the St. Petersburg Tourist Information Centre, and European experts: Rob Davidson, Senior Lecturer at the University of Greenwich (UK) and Anna Gorska, ICCA Central European Chapter Chairperson and Gdansk Convention Bureau CEO (Poland).