professionally about the event industry
Services
Market research
- measurement of the meetings industry market (by segment, by industry, by region)
- regional and industry market analysis
- competitors analysis (by segment, industries, regions)
- market forecast
- target audience research
- market monitoring
Consulting
- development of long-term programs and concepts, aimed at the development of the meetings industry in Russia
- concepts for strategic business development
- concepts for exhibition and congress centers development
- concepts for business process optimization, development and implementation of quality management system
- events concepts development
Regional marketing
Research
Summarizing social and economic conditions of the region to provide efficient solutions for the development.
- socio-economic analysis of the region and its key market sectors
- competitiveness analysis
- measurement of the promotional effectiveness
- SWOT analysis of the region
Branding & marketing
Turning region from a location into a destination: branding and marketing strategies for regions that facilitate productive regional economic development and growth.
Events organization
Meeting industry tools for regional marketing purposes: organization of the events in the region, regional expositions at the domestic and international exhibitions.
Public affairs
Domestic (regional, federal) and international PR and media campaigns.
Investor relations
Identifying, targeting & engaging potential investors: a wide range of customized programs that provide valuable opportunities to increase the visibility of the region.
Education
- individual education
- group education
- corporate programs
- field seminars
- on-line education
Venue management (in cooperation with "RESTEC" Group of Companies)
1. Research and consulting
- market research incl. competitive environment analysis
- master planning of congress and exhibition centers
- venue development plan
- development of requirements for location, logistics, constructing and maintaining
- financial management and analysis
- site visit preparation
- preparation for state expertise
2. Engineering and construction
- comprehensive engineering of congress and exhibition centers
- technical specifications for design and construction
- architecture counseling
- construction counseling
- technical specifications for water and electricity supply
- technical requirements for materials and classes of work associated with the construction and maintenance
- contractors management
- regulatory documents
- staff training (incl. temporary staff) and certification